Leadership

Katherine Hollar Barnard - Legal Marketing

4220 Shawnee Mission Parkway
Suite 350B
Fairway, Kansas 66205

T: 913.225.7707
E: khb@firesignmarketing.com

EDUCATION
University of Kansas

  • Master of Business Administration – Marketing and Management
  • Bachelor of Science in Journalism

Pepperdine University –
Graziadio School of Business

  • Professional Certificate – Social Media Strategist

PROFESSIONAL AND CIVIC INVOLVEMENT

  • Big Sister, Big Brothers Big Sisters of Greater Kansas City
  • Board Adviser, Legal Aid of Western Missouri
  • Member, Communication Advisory Committee, Kansas City Metropolitan Bar Association
  • Member, Legal Marketing Association
  • Volunteer, Lead to Read
  • Alumna, Kansas City Tomorrow, Class 35

Katherine Hollar Barnard

Chief Executive Officer

Katie started Firesign to help legal industry clients attract, win and retain business. She draws upon more than 10 years of experience at two of the nation’s largest law firms to build brands that connect and business plans that deliver.

As the chief marketing officer at Lathrop & Gage, and then Shook, Hardy & Bacon, Katie led all business development and marketing communications for the national Am Law 200 firms. She started the client feedback program at Lathrop, now in its ninth year, and launched the award-winning agribusiness practice. Her full-scale rebrand of Shook earned “Best Identity” from the Legal Marketing Association’s Midwest chapter. During her Shook tenure, she also created a business development dashboard to show pitches and wins in real time, and most relevant to Firesign clients, her department brought in eight figures of new work.

Katie’s in-house marketing teams won recognition for branding, websites, internal programs and other tactics, but she may be more proud that she outlawed stock photos of gavels, law books and the scales of justice at both organizations.

Her experience extends beyond the discipline of marketing into the business of law; she is adept at marshalling resources, staff and technology. She has advised on leadership transitions, mergers and acquisitions, and office openings and closings.

A former journalist, Katie previously covered legal issues for the Associated Press and three newspapers. As a reporter, she learned to deliver under deadline, simplify complex ideas and wield a ruthless grammar standard.

Presentations

  • Artificial Intelligence: Harnessing the Power of AI and Selling It Internally, Legal Marketing Association Annual Conference, March 2017
  • The Power of Brands, International Association of Defense Counsel Midyear Meeting, February 2016
  • Keeping it Legal on Social Media, Social Media Club of Kansas City, January 2016
  • CMO Roundtable, Legal Marketing Association – Kansas City Chapter, October 2015
  • Avoiding Public Humiliation on Social Media, Public Relations Student Society of America Summit – Kansas City, September 2014
  • Taking a Traditional Business into the Social Era, Social Media Club of Kansas City, April 2014
  • Law Firm Technology and What Clients Want: IT as a Catalyst, LEGALTECH, February 2014
  • Social Media for Law Firms, Association of Legal Administrators – Greater Kansas City Chapter, October 2013
  • Why the CMO is the CIO’s Best Friend, International Legal Technology Association Annual Conference, August 2013
  • Yikes! We’re a Meme, Public Relations Society of America – Greater Kansas City Chapter, January 2013
  • Career 2020: Take Control of Your Destiny, International Legal Technology Association Annual Conference, August 2012
  • The Next Sanjay Gupta? Expertise, Content and Engaging with the Media, Legal Marketing Association Annual Conference, March 2012
  • Client Feedback: The Essential First Steps, Legal Marketing Association’s Client Feedback Webinar Series, September 2010