Firesign helps attorneys attract business by building reputations among the audiences that matter most.
Law firm brand recognition can be worth a 10 to 20 percent premium in fees. Through Firm Foundation, Firesign offers a direct, straightforward process that delivers solid positioning in just two weeks.
- Firm positioning and identity
- Visual representation
- Brand standards and content guidelines
- Implementation and rollout
An individual lawyer’s specific experience and reputation is the No. 1 hiring factor for corporate clients. Firesign captures and conveys the qualifications and differentiators that help you beat the competition.
- Biography writing and planning
- Experience management
- Speaking, writing and social presence
More than three-quarters of adults use online resources to find lawyers. Firesign creates websites that work — by making solid first impressions, delivering the right content and establishing prominence in the right searches.
- Vendor selection
- Project management
- Content, visuals and video
- Search engine optimization
Nearly 70 percent of in-house counsel use LinkedIn on a weekly basis. Firesign helps lawyers forge connections online, through the right messages and the right channels.
- LinkedIn profile development
- Social media audits and planning
- Social media policies, including professional conduct and ethical considerations