Increasing client retention by 5 percent can increase profit 25 percent or more.
— Bain & Company
You worked hard to get your clients; it’s just as important to keep your clients. Firesign works with lawyers to retain and build upon their existing client relationships.
Client Feedback. We believe client feedback may be the most important marketing tactic. It is an opportunity to scout potential problems and solidify relationships; feedback helps you keep the clients you worked so hard to win. We have experience in a variety of client feedback methods — telephone and in-person, internal and third-party — and can identify tactics and resources that make sense for your firm.
Special Events. We develop events with ROI — opportunities for you to show your expertise, connect with clients, foster networking … and possibly enjoy it. We can help you analyze your sponsorships and ticket assets to make sure your investment is working.
Custom Content. Whether it’s primary research or existing information packaged in a new and helpful way, we can create content that sets you apart through relevance and substance.
- Started the client feedback program at an Am Law 200 firm, now in its eighth year.
- Conducted client feedback interviews at a variety of companies, including an international manufacturer and a local hospital.
- Developed an alumni outreach program to maintain consistent contact with former employees of one Am Law 200 firm.
- Created custom branded reports on agribusiness practice trends and M&A activity. Managed related press coverage and rollout events.