Brand and Identity

Brand and Identity

The second-most important reason clients select law firms: brand and reputation of the organization.

The first: brand and reputation of the individual attorney.

— Altman Weil

Your firm’s brand is not your logo or letterhead. It is your manifesto: what you do, how you do it, why you do it. It is the culmination of your experience, your attitudes and your reputation, and it is your most important asset.

Firesign’s Firm Foundation brands law firms in a new and practical way. Our process is crafted for law firms in the new normal: We deliver straightforward brand guides in two weeks. Our goal: to provide you with an identity that is authentic, relevant and ownable.

By putting the brand first, you can ensure your marketing is consistent and tells a unified story. Once we have defined your identity, Firesign will help you make it come alive with compelling visuals and text.

Individuals have brands, too — and an attorney’s reputation and approach can be a client’s most significant decision-maker. Firesign works with lawyers to articulate and refine their personal brands, then deploy them through social media and traditional channels.

Proof points:

  • Led the full rebranding of Shook, Hardy & Bacon, awarded “Best Identity” by the Midwest chapter of the Legal Marketing Association.
  • Provided training on firm and individual branding for the International Association of Defense Counsel.
  • Earned professional certification in social media strategy from the Pepperdine University Graziadio School of Business.