Attract Business

Attract Business

Firesign helps attorneys attract business by building reputations among the audiences that matter most.

Firm Branding
Law firm brand recognition can be worth a 10 to 20 percent premium in fees. Through Firm Foundation, Firesign offers a direct, straightforward process that delivers solid positioning in just two weeks.

  • Firm positioning and identity
  • Visual representation
  • Brand standards and content guidelines
  • Implementation and rollout

Attorney Branding
An individual lawyer’s specific experience and reputation is the No. 1 hiring factor for corporate clients. Firesign captures and conveys the qualifications and differentiators that help you beat the competition.

  • Biography writing and planning
  • Experience management
  • Speaking, writing and social presence

Website Development
More than three-quarters of adults use online resources to find lawyers. Firesign creates websites that work — by making solid first impressions, delivering the right content and establishing prominence in the right searches.

  • Vendor selection
  • Project management
  • Content, visuals and video
  • Search engine optimization

Social Strategy
Nearly 70 percent of in-house counsel use LinkedIn on a weekly basis. Firesign helps lawyers forge connections online, through the right messages and the right channels.

  • LinkedIn profile development
  • Social media audits and planning
  • Social media policies, including professional conduct and ethical considerations